On one hand, online channels are diverse, with interest-based e-commerce leading growth. By the first half of 2023, sales grew by 10.2% compared to 2022, far exceeding the 1.9% growth of the overall market. The share of interest-based e-commerce rose from 6.4% to 9%, while that of traditional e-commerce declined.

On the other hand, the market is competitive and brands are diverse. The market is large, with new products constantly emerging. Consumers have diverse demands, seeking quality, taste, health, fashion, etc.

In addition, it faces challenges like high saturation and low brand loyalty. It needs to innovate and improve products. Also, online sales need to handle logistics and after-sales to increase satisfaction.

In the future, it will continue to grow. With changes in demands and technological progress, it will innovate and develop to offer more convenient and diverse shopping experiences.